By Simon Reilly, CEO of Aurora Utilities Limited
At the heart of every thriving organisation lies a clear sense of purpose, grounded values, and a strategy that aligns with its people and ambitions. At Aurora, we have brought these principles to life through our new TIDE Pillars:
Thrive, Influence, Deliver, and Evolve = TIDE
They’re more than words though; they represent the spirit of who we are, how we work, and the future we’re shaping together.
Anchoring our business with safety and sustainability
Leading a new business with a newly formed team can feel like chartering new waters at times. The need to create roles, build processes from fresh, define our strategy and embark on a course to future growth are all key elements of ensuring the business is fit-for-the-future.
To make everything that we do a success, it is vital that we lay an unshakable foundation; ensuring the safety and sustainability of our people, our customers, and our company always come first. In doing so, I am confident that we will achieve our goals, and create an environment where our people can say, “This is the place for me. A place I can grow”
This is not just about compliance or checklists. It’s about building a culture where care, responsibility, and long-term thinking are embedded into every action.
The behaviours that define Aurora
To truly live our purpose we realised that we needed to first understand the behaviours that define our culture. As a team, we defined them to be:
- Listening deeply to build true understanding and meaningful connections;
- Challenging assumptions and invite diverse perspectives;
- Always showing curiosity in order to imagine new possibilities;
- Being proactive, always moving with purpose, avoiding the prospect of drifting with the tide;
- Leading with passion and making sure that it fuels our work; we bring energy and commitment to every challenge faced – as an individual and as a team;
- Showing respect and making sure that it underpins every interaction we have and;
- Communicating with clarity and intention.
We believe that embedding these behaviours into our business will cultivate an environment where individuals can grow their skills, teams can flourish, and great ideas can take shape.
The TIDE Pillars: Our Strategic Compass
- Thrive
We believe that people thrive when they are supported and inspired. We foster personal development, encourage new challenges, and celebrate both team and individual achievements. Creating a culture of growth ensures our business can thrive as well.
- Influence
As experts in our field, we use our knowledge to lead the transition to a net zero future. We think creatively, challenge convention, and collaborate openly. Influence, for us, is about shaping the journey, not following it.
- Deliver
Our commitment to excellence is unwavering. We listen to our customers, respond quickly, and create bespoke solutions that work. Working with us is stress-free because we communicate clearly and consistently, always delivering what we promise.
- Evolve
Growth requires evolution. We seek out opportunity, embrace change, and think strategically. We are not content with the status quo; we set ambitious goals and pursue them with purpose.
Together, these pillars form a blueprint for sustainable success for Aurora as a business, our people and our customers. As we navigate an ever-changing world, we do so anchored by shared values and driven by a clear vision. The future we’re building together is bold, inclusive, and full of possibility.
